Since I started working with Autoroot, I've seen a phenomenal improvement in my organic search results. Where Autoroot truly excels is in mobile optimization.
SL
Sébastien Légaré
General Manager · Desjardins Subaru
About Autoroot
Built by dealers, for dealers
Across Quebec, dealerships run their marketing and their inventory on Autoroot. We understand your trade because we grew up in it.
What sets us apart
Our positioning
01
Fast & modern
Our websites are the fastest and most secure on the market. Next.js + Vercel stack, Lighthouse performance 95+.
02
No bullshit
What you see is what you get. No traps in the contracts, no hidden fees, no promises we don't keep.
03
Results-focused
Conversions are real sales. We track the profitability of every marketing initiative from start to finish.
04
For us, by us
Built by dealers, for dealers. Not by SaaS consultants who’ve never sold a car.
Who we work for
3 people we serve every day
Each feature we build addresses a concrete need of one of these three people.
Profile 01
Marketing Director
You manage ad budgets, steer agencies, and justify ROI to the General Manager. You want fewer disconnected dashboards and more real data that talks to each other.
What we give you
- Unified dashboard for 4 ad channels
- ROAS by vehicle, by campaign
- Actionable recommendations
Profile 02
General Manager
You run the dealership day to day. You want to see your numbers at a glance, know what’s working, and stop chasing vendors who don’t understand you.
What we give you
- 360° view: marketing + inventory
- Dedicated specialist for QC
- Go-live in a few weeks
Profile 03
Group Owner
You own 5, 10, or 20 dealerships. You want consolidation, brand consistency, and a technology partner who understands scale—not a vendor that changes every 18 months.
What we give you
- Multi-site with data partitioned by dealership
- Private auction network
- Billing by module
Our founder
Patrick Branchaud
Pat grew up in his father's Hyundai dealership. Before touching a line of code, he learned the trade on the dealership floor.
He studied programming then administration. This dual background: dealership + dev, is Autoroot's DNA.
He continues to code alongside his team, takes calls with clients, and remains accessible to dealers who want direct feedback.
They chose autoroot
Dealership and automotive group leaders share their experience after several years of partnering with us.
20+ sites delivered
As one of Autoroot's very first clients, our partnership now spans several years and more than 20 websites. What I value most is their proactive approach: custom automations, multi-device optimization, new features.
DE
Dominique Emond
Marketing Director · Groupe Beaucage
It is with great pleasure that Groupe Laplante recommends Autoroot. Their knowledge of web development and their methodical approach are major assets. Timelines are always met and communications are clear.
VV
Valéry Voyer
VP Sales · Groupe Laplante
Our mission
Give dealers the best tech tools , without forcing them to become techs.
No big enterprise software that takes 6 months to deploy. No half-solution that only half works. Tools your team uses from day 1, that deliver tangible results, and that get better every month.
Autoroot in numbers
5 years of expertise, numerous dealerships served
93
Dealerships served
in Quebec
17
Team members
based in Sherbrooke
5
Years in business
founded April 2021
100%
Bilingual FR / EN
support included
26
Active AI websites
32
Dealerships on EvalAuto
71
Marketing automation
6
Active digital retail
Kia certification
Secondary provider via Shift Digital
We want to talk to you
Ready to see how we work ?
Request a 30-minute demo. Pat can even call you directly if you manage a dealer group.
Company
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