Autoroot Blog

Trends, guides and field insights

What we learn from working with 93 dealerships in Quebec. No buzzwords, no generic listicles, just what works.

How Google Vehicle Listing Ads are changing the game for Quebec dealers

Google has rolled out a new ad format dedicated to vehicles. Early results across 12 Autoroot dealerships show +40% more qualified leads at the same cost. We explain how it works, and why it's urgent to get on board.

PB

The Autoroot Technologies team

April 24, 2026

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4 articles

SEO·5 min

3 SEO mistakes we see on 80% of dealership websites in Quebec

Missing structured data, copy-pasted meta descriptions, a sitemap that doesn't include the inventory... We audited 50 sites in 2025 and here's what keeps coming up.

MR

The Autoroot Technologies team

April 17, 2026

AI·7 min

Can AI really appraise a vehicle in 4 seconds?

We compared AI appraisal with a human expert across 200 vehicles. Spoiler: the machine wins on speed, but humans still win in certain edge cases. Here they are.

SL

The Autoroot Technologies team

April 10, 2026